Job description:
Digital Ad Executer:
• Take an active role in developing paid social strategies for clients that support their overall digital marketing program
• Identify trends and insights and optimize spending and performance based on the insights
• Develop and execute Paid Social campaigns for multiple clients on Facebook, Instagram, Google required. LinkedIn, Pinterest, Twitter, YouTube is a bonus
• Collaborate with other team members on research, campaign creation, and optimization
• Conduct extensive audience, placement, and platform research to help inform Paid Social strategies for Yoke clients
• Provide strategic direction on specific initiatives, identifying key messages or value propositions and the best means to communicate or demonstrate this
• Create and present monthly and/or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement • Forecast performance and spend for future budget recommendations
• Translate strategic recommendations concerning digital experiences into actionable items
• Collaborate with organic social and other paid media account leads to ensure strategies are aligned across all channels • Work closely with vendors, agency partners, and platform reps
• Assist in educating and training new team members in paid social strategy, creation, implementation, and reporting
• Assist in new business efforts/sales pitches as needed.
• Support clients and team members on non-social paid media initiatives when departmental needs arise
Payment:
We offer both paid and non-paid internships and for the paid ones, they will be paid a monthly stipend of AED 2000.00